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Le commerce France - France Le commerce investing matters.


Not surprisingly, in a country renowned for its fashion industry, style of dress is very important in the business world. For men, office and corporate wear is formal consisting of suit and tie. Alternatively, fashionable semi-conservative wear is considered appropriate for women. In general the following advice should be adhered to when doing business in France:

The most important characteristics of French business behaviour are its emphasis on courtesy, and a certain formality
Although many business people in France speak English, a considerable advantage can be gained if one can communicate in French during business dealings
Ensure that the person you are dealing with is a confident English speaker or have a translator on hand. The French are formal in their business dealings and generally are not receptive to a hard-sell approach
Titles (Dr, Professor, etc.) should be used both in correspondence and in face-to-face meetings – business contacts are not normally addressed on a first name basis.
A handshake and a greeting are customary when meeting contacts, or entering and leaving a meeting.
Contracts should be coherent, thorough, and where possible, brief.
Do not schedule business meetings in August (summer vacation) or workdays adjacent to public holidays.
Respecting appointment schedules is important, along with prompt correspondence whether by mail or fax
Times are often referred to using the 24-hour clock, eg. 6.00pm is 18.00 hours.
Lunch is an integral part of the day and business discussions during a meal are common.


Investing in France
Although the corporate presence is still limited, a growing number of companies are investing in France. By doing so, companies not only have access to a mature and wealthy domestic market, they are also exposing themselves to the world's largest single market. It is not possible to present a definitive list of benefits, however some of the benefits of locating in France include:

- continued stability and economic growth
- skilled, productive, reliable workforce
- world-class transportation system
- e-commerce opportunities
- service sector opportunities
- dynamic financial market
- cross-roads of Europe
- unique quality of life


France e-Business
The French were initially slow to take to the Internet but in recent years they have increased their use and are now making up for lost time.

In October 2004, there were 11.7 million Internet subscribers in France
The French government gives tax breaks for start-ups
The numbers of users increased by 46 per cent in the last year
45 per cent use the Internet at home and 43 per cent at work
29 per cent use the Internet daily

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Analysts and Institutional Investors

In New York
Total American Services, Inc.
100 Pavonia Avenue, Suite 401
Jersey City, N.J. 07310
USA
Tel.: +1 201 626 3500
Fax: +1 201 626 4004


In Paris
Total Direction de la Communication FinanciÚre/Investor Relations
2, place de la Coupole
La Défense 6
92078 Paris La Défense Cedex
France
Tel.: +33 (0)1 47 44 58 53
Fax: +33 (0)1 47 44 58 24
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